Century 21 is a true pioneer of the real estate industry. As the first real estate company to create a franchise system for independent brokers and entrepreneurs, it revolutionized the category to become the largest real estate company in the world.

However, a lot has changed in the 50 years since the brand was founded. Forty-two percent thought its best days were behind them and 49% no longer paid attention. Even with 20 years of unaided brand awareness, they needed to lead the change or be left in the dust.

It was time for a bold, ambitious move.

Building upon a new strategic foundation, we created a flexible and agile brand identity system with tools to enable their agents and brokers to continue doing what they do best.